Oyra Local Index
Badges you earn, not buy
The Oyra Local Index shows what makes a Fleetwood business local, in plain words. Each badge says exactly what it means and we only give it when we've seen the evidence.
Local, regional and UK-made
We keep these separate, so you always know what a badge really means:
Local: Fleetwood and Wyre.
Regional: Lancashire and the North West.
UK-made: made in the UK.
Product badges always name the actual product, like coffee beans or jam. A single local product never turns into a claim about the whole menu.
1. Ownership
Owned and run by the people behind the counter, not part of a chain or franchise.
Evidence: Owner confirmation plus an Oyra visit; Companies House check where relevant.
Example: Dickson's Coffee Co., Phone World
The owner lives in Fleetwood or Wyre.
Evidence: Owner confirmation, checked on an Oyra visit.
The business has traded at or near that spot for about that long.
Evidence: Owner confirmation, or public records like listings or old photos.
Example: Serving Lord Street for ~20 years
2. Sourcing
A named product comes from a supplier in Fleetwood or Wyre.
Evidence: Supplier invoice, label or packaging showing who and where.
A named product comes from a supplier in Lancashire or the North West.
Evidence: Supplier invoice, label or packaging.
Example: Regional coffee roaster (Warrington)
A named product is made in the UK.
Evidence: Label, packaging or supplier details.
Example: Independent UK artisan jam suppliers
Only when most key menu items are local: at least 6 in 10 of the main items on the menu come from Fleetwood or Wyre suppliers.
Evidence: An item-by-item list with invoices or labels for each one, checked by Oyra.
3. Independent products
A named product line comes from small independent producers, not big brands.
Evidence: Labels, packaging or supplier details showing the producers.
Example: Independent UK artisan jam suppliers
A named product is made on the premises.
Evidence: Oyra visit, or owner confirmation backed by photos.
Example: Breakfast & lunch made fresh daily
The work is done on site by the business, not sent away.
Evidence: Oyra visit and owner confirmation.
Example: In-shop repairs (phones, tablets, laptops)
4. Employment
Most staff live in Fleetwood or Wyre.
Evidence: Owner confirmation; we don't ask for anyone's personal details.
Accredited by the Living Wage Foundation.
Evidence: Listed on the Living Wage Foundation's accredited employers list.
Takes on apprentices or trainees.
Evidence: Owner confirmation plus details of the scheme or college.
5. Community
Regularly backs a named local group, club or event.
Evidence: Confirmation from the group, or public posts showing the support.
Offers its space for local groups or events.
Evidence: Oyra visit, event listings or posts.
6. Responsible practices
A named practice, such as refills, reusable cups or food waste donated.
Evidence: Oyra visit, or proof from the partner they work with.
Offers repairs to keep things in use.
Evidence: Oyra visit and owner confirmation.
Step-free access, or a ramp available.
Evidence: Oyra visit.
The rules
- Badges can't be bought. Paying for Oyra doesn't get you a badge.
- Every badge is explained, so you know exactly what it means.
- Evidence is checked before a badge goes up, and reviewed from time to time.
- Businesses can challenge a badge or ask for a review through our contact form.
- No negative badges. If something isn't proven yet, there's simply no badge.
- Chains are assessed honestly. They can earn badges they genuinely meet, but not ownership or independent badges.
What's next
Once we have more businesses listed, we plan to add a score out of 100 across these six areas, with every point explained.